Websites today have become a very important platform for companies however small or big to showcase their products and services and increase their brand visibility. A good website not only entices its visitors but also ensures that they keep coming back for repeat visits.
Getting a website is no big task in today's world. With scores of small and big website development companies vying the customers, the customers are the happiest lot. However sometimes people may decide to create websites all by themselves. But creating websites or getting websites developed by people who have limited technological expertise and experience has its own risks. Economical and cost effective website may help save money but they may prove unproductive in the long run.. Such website may be low in quality and also not appeal to the target audience.
So whenever you plan to get a website for yourself, try take the help of a professional website designer or a company. You should also look for some very basic features and evaluate your website on the following parameters which constitute a good website:
1) Template- Choose best template that matches your work & company profile. Don't use free template available on the other site because these types of template are repeated on many websites and fail to give your company the required unique identity.
2) Content - Content is a soul of any website, so take your time to improve this section. Ensure you have content related to the theme of the website and also ensure availability of fresh content for each & every page. It will help attract new customers.
3) Meta Tag & Title - Each and every page should have a title & be supported by appropriate meta tags. This will help in getting good ranking in search engines like Google, Yahoo & MSN.
4) Internal navigation - Ensure that your website is properly interwoven. Try to keep internal pages maximum three click away from the index page.
5) Broken links - Cross check all the active links on the website. Broken link have a very bad impact on the customer & it also harm your search engine rankings.
6) Search Box - Include a search box option in the website. It will always help the customer in finding important information on the web site.
A good website is an asset for any organization. So the next time you think of getting a new website created or an existing website revamped do keep the above mentioned points in mind. Do talk to you website provider about the parameters and figure out the best deal before you finally decide to go ahead with any of them.
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